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AUTHOR
Hensley, Laura J.
TITLE
Advertising attack / Laura J. Hensley.
IMPRINT
London : Raintree, c2011.
DESCRIPTION
56 p. : ill. (mostly col. ) ; 24 cm.
SERIES
Mastering media.
NOTE
Includes bibliographical references and index.
CONTENT NOTE
Advertising all around you -- A brief history of advertising -- How is an advertisement made? -- Advertising strategies -- Advertising techniques and tricks -- Desperate for attention -- Is it an ad? -- Internet advertising -- Do-it-yourself -- Advertising timeline.
SUBJECT
Advertising campaigns.
SUBJECT
Advertising.
DISCIPLINE
English Language.
ISBN
9781406220360.
Location
Call Number
Status
Self-access Corner
659.1 HEN
Available
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